Unit Zero
Brand identity for a film logistics company.
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The problem
Initially structured as a single identity, the film venture struggled when it expanded into six distinct arms. Visual consistency suffered, leaving consumers confused about how the sub-brands connected.
What I did
Created a flexible masterbrand architecture with six distinct sub-identities. Each venture got its own logo, palette, tone and guidelines while still feeling part of the parent brand.
The result
[What changed afterwards, with a number if possible.]
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